[Kreatives proudly presents]
Nothing
A HUNDRED PRACTICAL SNIPPETS TO WAKE YOUR CREATIVE BRAIN. DO THE EXPERIMENT. DISCOVER, CREATE AND BREAK.
Since we, the Kreatives, are known for our creativity, and mastering numerous creative crafts, we receive endless questions throughout the year:
"How do you do it?",
"Where do good ideas come from?"
and the most important:
"Can I learn to be (more) creative?"
we're gifting you some answers.
Over the last months, our entire team went on a quest for you to understand the secret sauce, the magic tricks, and the sacred rituals that give us the most creative ideas. We're lifting the curtains to our process for the first time in our history. And we didn't stop there – we have collected our 100 best-of activities to practice your creative skills and flex your imagination muscles.
So the answer is yes: YOU are a brilliant creative mind. Have fun exploring the content we made for you, and keep in mind that
Our
[ Fig. 01 ]
Process
We analyzed 1000s of projects, from fun little personal home-improvement shenanigans to complex strategy design, and identified a 3-step process pattern. Guess what? It holds true across all our disciplines, whether using a camera, a pen, or just your mind. Please note that the 3-step process is not linear; picture it as a beautiful tango — it's up to you how many steps you take, and the more you practice, the more fluid the dance.
Discover
Create
Break
🪨
[ Repeat ]
🔁
Discover Create Break 🪨 [ Repeat ] 🔁
[ Vid. 01/03 ]
It is essential to forget about everything you know. Step back. See, observe, unpack, learn everything possible about your topic, get obsessed, and imagine what could be. Don't be afraid to use your feeling antennas: Empathy is key for yourself and the people you're creating for.
Discover
Create
Break
🪨
[ Repeat ]
🔁
Discover Create Break 🪨 [ Repeat ] 🔁
[ Vid. 02/03 ]
Do it. Try it. Just start. Put it on paper. Associate. Start somewhere. Try again. And try harder. Squeeze it. Stretch it. Mold it. Create variations. As many as you can.
Discover
Create
Break
🪨
[ Repeat ]
🔁
Discover Create Break 🪨 [ Repeat ] 🔁
[ Vid. 03/03 ]
The moment you think you got somewhere, break it. Challenge it. Challenge yourself. Break your habits. Try again. Start from scratch. Reinvent the wheel. Ask better questions. Because, in the end, nothing is written in stone.
Creative
What's the hardest for you? Discovery? Creating? Breaking things? Creativity is not rock(et) science: Here are our 100 best-of activities to flex your creative muscles.
Acts
You rock!
Our year in review
Inbound e-mails
Doodles
Photos taken
Finalized projects
Ongoing projects
Cups of coffee
Post-It’s used (online & offline)
Online whiteboards created
Ping Pong matches
45,622
14,918
22,016
82
17
3,432
64,300
387
2,512
TEAM K HAND-PICKED THIS ROCK FOR YOU
Credits
Creative Direction
Franzi Sessler
Concept
Franzi Sessler, Tainá Ceccato
Art Director
Tainá Ceccato
Copywriter
Franzi Sessler, Daniela Pulido Cendales
Rock Collectors
Tainá Ceccato, Franzi Sessler, Alan de Sousa Silva, Luca Brandovardi,
Graphic designers
Tainá Ceccato, Alan de Sousa Silva, Luca Brandovardi
Packaging Design
Tainá Ceccato
3D
Luca Brandovardi
Web Designer
Alan de Sousa Silva
Production Partners - Printing
Vogl Druckerei
Production Partners - Laser engraving
Cutcraft
Director
Marcel Tarantino
Director of Photography
Sebastian Lehner
Camera Assistants
Andrés Cajas Domínguez, Daniela Pulido Cendales
Gaffers
Andrés Cajas Domínguez, Daniela Pulido Cendales
Producers
Marcel Tarantino, Sebastian Lehner, Daniela Pulido Cendales, Andrés Cajas Domínguez
Script
Marcel Tarantino
Idea
Marcel Tarantino, Sebastian Lehner, Daniela Pulido Cendales, Andrés Cajas Domínguez
Props
Daniela Pulido Cendales
Talents
Luca Brandovardi, Alan De Sousa, Tainá Ceccato
Editors
Marcel Tarantino, Daniela Pulido Cendales, Sebastian Lehner
Sound Designers
Marcel Tarantino, Daniela Pulido Cendales, Andrés Cajas Domínguez
Colorist
Sebastian Lehner
VFX Shots
Luca Brandovardi
Mother nature <3 [for the rocks]
Leica Store München Maffeistraße
Museum Reich der Kristalle München
Glyptothek München
Felix Stettner - Gaviota Ceramics
You've reached rock bottom
In case of creative emergencies reach out to us!
In case of creative emergencies reach out to us!