Showcasing the real experiences of Young Talents at Viessmann Climate Solutions

Client:
Viessmann Climate Solutions

Year:
2023

Impact area:
Leadership / Youth / Talent Engagement/ Corporate Communications

Services:
Video Production/ Photography

Challenge

Attracting young talents and excite them about unleashing their individual potential in order to cocreate living spaces for generations to come.

Given the increasing labor shortage, Viessmann Climate Solutions aims to attract more Young Talents and strengthening their workforce by developing talents internally. In order to attract the right talent, the Young Talents Team included various representatives of the apprenticeship and dual study programs into the development of the recruiting campaign. We joined as a creative partner put Young Talent in the spotlight, driving engagement and interest.

process

Activate and engage those young people already working with Viessmann Climate Solutions.

We kicked-off designing a collaborative workshops involving existing Young Talents, learning about their experiences, wishes, realities and ideas on what could appeal for their generation. In the workshop, we also developed storyboards for a series of short reels on what potential Young Talents could expect at Viessmann Climate Solutions, including a production plan for a next day filming. With the Young Talents as the stars of the campaign, we produced one climate hero film, a series of reels, and photographed their everyday experiences at work.