Kreatives_Sennheiser.gif

Visioning the future of immersive audio

Uncovering opportunities for immersive audio experiences


 

New technologies are blurring the line between virtual and reality with immersive experiences in 3D movies, augmented reality, and virtual reality. The future of immersive experiences expands into new audio innovations that give listeners a feeling of being there - at the environment, venue, or in a movie. 

To discover what immersive audio meant to people and the experiences they were looking for, we worked with the Sennheiser team to conduct customer research.  We gathered the insights and lead design sprints to begin frame various customer experience use cases for market entry. Immersive audio will shape the experience of music, movies, and games. 

 
 

Special thanks to Andy Greenwood and Chris Ribaudo