Designing the Future of Sports Performance

 Helping athletes improve track and improve hydration status on and off the field.


Every athlete desires to understand how they can improve their technique, fitness, and sports performance. The industry is moving away from post-game data and manual measurements to using new technologies that allow for real-time data analytics.

Kreatives worked with a San Francisco innovation agency to help Powerade frame the future of sports hydration. Kreatives was part of the initial and discovery phase to interview athletes, coaches, and sport medicine professionals. Kreatives examined the future trends that were shaping sports including the data analysis, sensors, athlete training, injury prevention, and fan engagement. The insights gathered fuelled the ideation and concepting of how Powerade can design new products and services in untapped areas of sports performance.