June 2017 Recommended Reading List

 

These are the top 5 recommended books by Kreatives for June 2017. We encourage these readings for those interested in using business, design, and technology to push the world forward. 


1. Good is the New Cool: Market Like You Give a Damn , by Afdhel Aziz and Bobby Jones

This is an excellent and well designed book that makes a case for businesses to incorporate social responsibility. 

"Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label."


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2. By the People: Designing a Better America, by Cynthia Smith

A great resource that highlights projects designing for good in America.  

"By the People: Designing a Better America--the third volume in Cooper Hewitt’s series on socially responsible design, which began with Design for the Other 90%--examines how design is effectively challenging poverty and social inequality across America. The book explores current social, economic and environmental issues in America with a particular focus on marginalized and underserved communities."


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3. The Cyber Effect: A Pioneering Cyberpsychologist Explains How Human Behaviour Changes Online, by Mary Aiken

Ever wonder how the internet is changing our daily lives? This book examines how our relationship with technology changes the human behavior. 

"Mary Aiken, the world’s leading expert in forensic cyberpsychology, offers a starting point for all future conversations about how the Internet is shaping development and behavior, societal norms and values, children, safety, privacy, and our perception of the world. Drawing on her own research and extensive experience with law enforcement, Aiken covers a wide range of subjects, from the impact of screens on the developing child to the explosion of teen sexting and the acceleration of compulsive and addictive behaviors online. Aiken provides surprising statistics and incredible-but-true case studies of hidden trends that are shaping our culture and raising troubling questions about where the digital revolution is taking us."

 


4. The End of Food, by Paul Roberts

Have you ever wonder where and how your food arrives on your plate? This book should spark your interests in finding news ways to improve our food systems. 

"At the heart of The End of Food is a grim paradox: the rise of large-scale food production, though it generates more food more cheaply than at any time in history, has reached a point of dangerously diminishing returns. Our high-volume factory systems are creating new risks for food-borne illness, from E. coli to avian flu. Our high-yield crops and livestock generate grain, vegetables, and meat of declining nutritional quality. While nearly one billion people worldwide are overweight or obese, the same number of people—one in every seven of us—can’t get enough to eat. In some of the hardest-hit regions, such as sub-Saharan Africa, the lack of a single nutrient, vitamin A, has left more than five million children permanently blind." 

 


5. Disciplined Entrepreneurship: 24 Steps to a Successful Startup, by Bill Aulet

One of the coolest books (recommended to us by our Silicon Valley Pro, Michael Fox) that easily breaks down the steps necessary to build a business. This book is part of the MIT Global Entrepreneurship Program for a reason. 

"Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply.”